Branding: ZF Tech Global

Creating a logo design and brand direction for up and coming marketing digital company named ZF Tech Global Sdn Bhd.

Role

Brand Designer

Industry

Digital Marketing

Duration

2 months

Stage 1. Client Onboarding

Initiated the project with a short onboarding call and jump straight to taking notes and creating simple brief. The client, Dato Zamry is a straightforward and simple man. I am given a freedom of deciding the subject matter and the direction based on the company name and services the company will provide.

Stage 2. Design Exploration

Sketching, Drafting and Digitalization: I start to explore the design in my sketchbook, but also in Adobe Illustrator. My first take would be to have a letter mark focusing the letter Z and F. I try to combine the letters, experiment some colors, trying out overlay mode. Then, at one point, i focus my insight to 2 subject matters. Graph and Wings. And that is the 2 options I provided to the client.
Supporting Elements: Supporting elements are an elements or several elements that accompanying the main logo. It can be pattern that created by combining and arranging the logo or illustrative icons or even simple shapes that suit with the whole brand direction. For me, this is a must have item to have in your logo package and they can be de-factor to complete whole identity. For ZF Tech Global, I am using their logo as a based and created a pattern and this pattern can be use on merchandise or watermark for corporate items like letterhead and envelope.
Mockup and Suggested Application: Before i send the drafts to the client, I will make sure to mocking up the logo in a few suggested application. Arranged them neatly in a board then send them to client!

Stage 1. Client Onboarding

Stage 2. Design Exploration

Sketching, Drafting and Digitalization: I start to explore the design in my sketchbook, but also in Adobe Illustrator. My first take would be to have a letter mark focusing the letter Z and F. I try to combine the letters, experiment some colors, trying out overlay mode. Then, at one point, i focus my insight to 2 subject matters. Graph and Wings. And that is the 2 options I provided to the client.
Supporting Elements: Supporting elements are an elements or several elements that accompanying the main logo. It can be pattern that created by combining and arranging the logo or illustrative icons or even simple shapes that suit with the whole brand direction. For me, this is a must have item to have in your logo package and they can be de-factor to complete whole identity. For ZF Tech Global, I am using their logo as a based and created a pattern and this pattern can be use on merchandise or watermark for corporate items like letterhead and envelope.
Mockup and Suggested Application: Before i send the drafts to the client, I will make sure to mocking up the logo in a few suggested application. Arranged them neatly in a board then send them to client!

Stage 3. Feedback and Refinement

Working with Dato Zamry feel like cutting a butter with a hot knife => It was so easy! Not much feedback to receive, he like the much clear ZF version with Wing as its subject matter and rationale. What I do next is just to refine the design more and start preparing the assets ready!

Stage 4. Deliverables

Separating the final design from the draft design file to a new file with a proper naming. Ensure the logo are named and arranged accordingly, and its time to export them all our. I provide the client with master working file - AI and EPS. Include together, the logo in JPEG and PNG with transparent background for the client future ease of use. And not to forget the final presentation board with basic brand guideline.

Final Say

This is the recent branding design that I enjoyed. Although I still feel some challenge, especially because I'm a data-driven person and this project giving me too much freedom. So, its been hard to keep my ideas consistent. I also think that I can still push this logo more and giving it more refinement. But, to be professional, i need to stick with time given and proceed with confident.

Final Say

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