Branding: Zaikiey Otak Otak

Creating a logo design and brand direction for joint business venture between Encik Zainal and Akiey. Encik Zainal will handle the sales and Akiey will be the main supplier.

Role

Brand Designer

Industry

Food and Beverages

Duration

1 months

Stage 1. Client Onboarding

Initiated the project with a meet up between En Zainal and En Akiey and jump straight to taking notes and creating simple brief. I am given a freedom of creating a suitable logo but the color have been decided by En Akiey.

Stage 2. Design Exploration

Sketching, Drafting and Digitalization: I start to explore the design in my sketchbook, but also in Adobe Illustrator. Come up with several standard logo design which focus on name and drawing of the products. But the actual product too rough and not clean. So, i breakdown the product to its ingredient and several important components, like hand fan to cook it on the grill, the grill itself to compliment the product and fish as main ingredient of the products.
Compositing the Elements: Then i try arranged all the components to have a dynamic and modern compositions. After little iterations, I satisfied with my final design.
Mockup and Suggested Application: Before i send the drafts to the client, I will make sure to mocking up the logo in a few suggested application. Arranged them neatly in a board then send them to client!

Stage 1. Client Onboarding

Stage 2. Design Exploration

Sketching, Drafting and Digitalization: I start to explore the design in my sketchbook, but also in Adobe Illustrator. Come up with several standard logo design which focus on name and drawing of the products. But the actual product too rough and not clean. So, i breakdown the product to its ingredient and several important components, like hand fan to cook it on the grill, the grill itself to compliment the product and fish as main ingredient of the products.
Compositing the Elements: Then i try arranged all the components to have a dynamic and modern compositions. After little iterations, I satisfied with my final design.
Mockup and Suggested Application: Before i send the drafts to the client, I will make sure to mocking up the logo in a few suggested application. Arranged them neatly in a board then send them to client!

Stage 3. Feedback and Refinement

Not much feedback to receive, what I do next is just to refine the design more and start preparing the assets ready!

Stage 4. Deliverables

Separating the final design from the draft design file to a new file with a proper naming. Ensure the logo are named and arranged accordingly, and its time to export them all our. I provide the client with master working file - AI and EPS. Include together, the logo in JPEG and PNG with transparent background for the client future ease of use. And not to forget the final presentation board with basic brand guideline.

sticker label for otak otak plastic transparent packaging

larger sticker design and banner design to be used on refrigerator and promoting purpose

sticker label for otak otak plastic transparent packaging close up

Final Say,

Zaikiey Otak-Otak logo design project was quite old project. I believe I had done it in mid 2019. The reason why I still include this project because I still love the outcome of the final logo and the color combination really stick out to me till this day.

Final Say,

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